Vivian Tu delivers candy-coated version of very serious topics to her millions of followers.
In August, when it looked like the Federal Reserve was about to cut interest rates for the first time in more than four years, Vivian Tu took to TikTok to explain to her roughly 2.6 million followers what that move by the central bank would mean for them.
Tu, 30, is creating what is often serious finance and economic content — it just doesn’t always look like it. She has mastered a candy-coated version of financial advice, with videos that embrace familiar TikTok formats such as sassy clap-backs and makeup demonstrations. Tu has adopted the highly personal style of a modern TikTok influencer. She speaks passionately into the camera. She pulls her content from her own life. And as she does it, she embraces the style of speech that a millennial woman in traditional broadcast might be scolded for: voice modulation, hand flicks, hair flips.
After graduating from the University of Chicago in 2016 with a dual degree in environmental studies and public policy concentrated in finance, she started out as a trader at JPMorgan Chase & Co., initially focused on industrial and energy companies. Her energy and her Excel skills attracted the attention of mentors such as Jean Mah, her first manager, whom Tu would later call the “baddest chick in the room.
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