The AI Boom That Could Make Google and Microsoft Even More Powerful

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The AI Boom That Could Make Google and Microsoft Even More Powerful
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The latest generation of AI needs something only you can give: trust.

to use Microsoft’s Bing search engine and Edge web browser with ChatGPT incorporated. You can join a list to test the service—and Google says it will make its chatbot, named Bard, available at some point in the coming months.

In my experimentation, You.com would, more often than not, give a reasonably accurate answer, but then add to it the name of a search engine that doesn’t exist at all. Googling the made-up search engine names it threw in revealed that You.com seemed to be misconstruing the names of humans quoted in articles as the names of search engines.

There are two reasons for this: The first is the enormous amount of computing infrastructure required, says, a professor of operations management at Johns Hopkins University who studies human-AI interaction. That means tens of thousands of computers in big technology companies’ current cloud infrastructures. Some of those computers are used to train the enormous “foundation” models that power generative AI systems.

Big tech companies can probably overcome the issues arising from their rollout of AI—Google’s go-slow approach, ChatGPT’s sometimes-inaccurate results, and the incomplete or misleading answers chat-based Bing could offer—by experimenting with these systems on a large scale, as only they can.

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