This article explores the dangers of wellness quackery, using the examples of Jess Ainscough and Belle Gibson, both wellness influencers who promoted unproven cancer treatments. It also examines the influence of Robert F. Kennedy Jr., whose controversial views on health and vaccines align with the rhetoric of wellness pseudoscience. The article warns against blindly accepting the easy answers offered by wellness influencers and encourages critical thinking about health claims.
In early 2014, popular wellness influencer Jess Ainscough began a national tour. She was promoting a book about her journey of “healing” herself from a rare form of cancer, epithelioid sarcoma.
RFK Jr. has his own ideas, but they still fall under the same plastic-free, sage-sticked umbrella of wellness pseudoscience. His claims include that vaccines cause autism; fluoride causes cancer; antidepressants cause mass shootings; and that raw milk and beef fat are key to Making America Healthy Again.
Still, when wellness influencers give us easy answers to complex problems, it gives us hope and a sense of control at times when we feel overwhelmed or hopeless. And their claims tap into familiar tropes about good and bad, purity and pollution.Ainscough believed her cancer was the result of a “toxic diet, toxic mind and toxic environment”. She had been “bad”, polluting her body through binge-drinking and a poor diet, and she believed it gave her cancer.
WELLNESS QUACKERY INFLUENCERS CANCER ROBERT F. KENNEDY JR. VACCINES
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