The Anti-Gay, Anti-Trans and Anti-Abortion Group Behind Those ‘He Gets Us’ Super Bowl Commercials is Alliance Defending Freedom (ADF).
The commercials’ claim of love and acceptance is directly undercut by the campaign’s connections to a far-right anti-LGBTQ and anti-abortion groups. Super Bowl 2024 has come and gone, hopefully taking with it some of the eccentric surrounding controversies—including the right-wing conspiracy theory that Taylor Swift was part of a plot between the NFL and the Democratic Party aimed at getting boyfriend Travis Kelce to the Super Bowl.
Today, the founders’ son Mart Green, the ministry investment officer at Hobby Lobby, serves as one of the three board members of Come Near. Let’s zero in on two slides that perhaps most vividly embody the contradictions in the inclusive humanity messaging of the He Gets Us campaign. Kristen Waggoner of the Alliance Defending Freedom , an anti-LGBTQ and anti-abortion hate group, with her client Lorie Smith, a Christian website designer in Colorado who refused to create websites for same-sex weddings despite a state anti-discrimination law, on Dec. 5, 2022 in Washington, D.C. —humility hardly captures the stance of protesters outside of reproductive health clinics who often act in the name of Jesus. Instead, there has been sharply spiked levels of violence and hostility.
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