The Aussie start-up nipping at the heels of Brazilian giant Havaianas

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The Aussie start-up nipping at the heels of Brazilian giant Havaianas
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The local producer of the rubber footwear Thongs Australia is looking to raise about $1 million to scale up its operations.

Australians buy about 2.5 million pairs of thongs a year. Havaianas is the largest player selling more than 261 million pairs globally in 2021, with sales reaching 3.913 billion Brazilian real .

“The actual process of getting it right took over 12 months. It was excruciating, but we persisted with it, and we think it is super quality.” “We also want to be able to control the printing because the interest we’ve had from a B2B perspective has been significant,” he said.

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