The broadsheet’s new site, the Oz, went live on Wednesday, in a largely derided grab at a market that’s almost impossible to win over
are 100% female, and decades younger than the typical editorial lineup of the Australian, which has become a byword for old, white, male, rich, reactionary and culture war-obsessed.
Hey kids, it's The Oz. The cool new youth outlet from The Australian. We've got news and views for you zoomers. Also please do not click on any other part of the website where decrepit lunatics who are paid way more than us write the most heinous offensive shit you've ever seenTEEN 2: *flossing* poggers!TEEN 1: I can’t wait to read Albrechtson’s take on MattyB!!!Youth media is a strange and complicated place.
It’s also an industry in flux. Largely text-based websites are struggling to redefine themselves as younger audiences leave Facebook for photo- and video-based platforms like Instagram and TikTok. As their original readership ages out of the “youth” demographic , titles somehow have to reach younger audiences while staying relevant to their existing readers.
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