Now the ‘Standard with ads’ subscription is the only cheap option for new subscribers in the U.S. and UK. Anybody who leaves Netflix also loses access to Basic.
, Netflix saw the smallest growth of new ad-supported subscribers in the U.S. compared to practically every other major streaming service since the start of 2023.
Less than one in five new subscribers sign up for the ad-supported option on Netflix, according to Antenna’s data. However, Netflix CEO Greg Peters claimed at the company’s latest Upfront presentation that a quarter of all new sign-upsThe company under ex-co-CEO Reed Hastings once eschewed traditional cable-style advertising completely, but recently Netflix has been
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