These days, bags of coffee come with plenty of baggage. Here, a guide to beans that satisfy the sustainability-conscious as well as coffee snobs.
BRAVE BREW WORLD The higher price-points sustainable coffees require are a tough sell if the taste isn’t there., coffee drinkers consume some 2 billion cups of coffee every day; Americans alone drink close to 150 billion cups a year. According to the Water Footprint Network, which measures fresh water used to produce consumer goods, each cup of coffee requires the equivalent of a 16-minute shower to produce, farm to cup.
According to Giles Gibbons, CEO of U.K.-based consultancy Good Business, “Sustainable coffee is booming because you know what you are getting...from farms proud of their methods and dedicated to preserving their land by not eroding topsoil, limiting water consumption and using natural alternatives to pesticides, herbicides and synthetic fertilizers.”
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