Discover Vogue's favorite places to lingerie shop
has been perfecting as well. “I have been able to connect with customers all over the world and hosted over 800 virtual fit appointments!” enthuses Nordstrom’s national fit director Liisa Thorson. The company started contactless fittings just a few months ago after the pandemic spiked demand. It’s quickly become “a way to reach customers that don’t want to leave their homes or go shopping.
And beyond fit, indie designers are making it easier than ever to find their designs. “We loved the collaborative process of designing our collection with, getting to know their team and expressing our aesthetic for their customer,” says Fruity Booty founder Hattie Tennant, whose recycled fabrics now live on the site’s aspirational platform. “We’ve always been obsessed with the brands and emerging designers that Ssense stock and their experimental content.
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