The fallout from a consumer boycott of Bud Light over a promotion from a trans influencer is hitting hundreds of independent, often family-owned distributors.
1:22Natalie Behring/Getty Images
The losses have strained Anheuser-Busch distributors that draw a significant portion of their revenue from Bud Light, the company's top-selling beer, Anson Frericks, an executive who left Anheuser-Busch InBev last year, told ABC News. Speaking about consumers engaged in the boycott, one Anheuser-Busch beer distributor in the Pacific Northwest told ABC News: "It's sad that they can't make that disconnect between the independent wholesaler and a big corporation -- it's disheartening."
"We're stressed some because you never want to see red numbers," Pestinger added, noting that losses had moderated in recent weeks.Instead of cutting costs, Pestinger has sought to contain the damage by spending more on sponsorships of local festivals and charities, he said.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Anheuser-Busch offering free beer after recent Bud Light backlashFans of Budweiser can enjoy a rebate on several products this month, including over Memorial Day weekend.
Read more »
Report: Bud Light's Sales Continue to Collapse After Mulvaney PartnershipBud Light’s embrace of transgender activist Dylan Mulvaney has soured consumers’ taste for many Anheuser-Busch brands, say business reports.
Read more »
Miller Lite joins Bud Light in right’s doghouse after apologizing for ad campaignAfter the blow-up over Bud Light, the nation’s beer drinkers were apparently in no mood for a self-flagellating Miller Lite ad campaign apologizing for its history of scantily clad spokesmodels.
Read more »
Mr. Wonderful: 'Bud Light Has Become Posterboy for Brand Mismanagement’Businessman Kevin O’Leary, known as “Mr. Wonderful,” says that Bud Light “has become the poster boy for brand mismanagement” after its partnership with transgender TikToker Dylan Mulvaney that led to a national boycott of the brand.
Read more »
Bud Light Practically Giving Beer AwayAmericans can get up to $15 back from their purchase of Bud Light and a few other Anheuser-Busch products.
Read more »
Calvin Klein ad goes viral after Bud Light controversy: 'What a great way to Bud Light themselves'A Calvin Klein ad from 2022 featuring a bearded transgender man in a sports bra before top surgery has now gone viral – after Bud Light’s promotion with transgender influencer Dylan Mulvaney …
Read more »