The industry came together to break news, talk shop, and figure out how to make podcasting grow.
. AdsWizz is a self-serve advertising platform for creating and running audio ads. Subtext is a text messaging platform designed to connect creators directly with their subscribers.YouTube announces that podcasts are coming to YouTube Music
They were keenly aware of YouTube’s new-ish position of power in the industry and also the drawbacks of their platform. Although it has become theon the market, it is still best for video podcasts. Audio-only podcasts function in the same way but with a static image and none of the listening features consumers are used to with other platforms. “It’s pretty obvious that we haven’t had a great solution for audio as of yet.
McLendon used his own experience as an example, when he found a Kevin Systrom podcast interview on YouTube when he was at his work computer and then switched to the audio version when he got into his car to go home. Allowing consumers to hop from one to the other is going to be a priority. “We’ll bridge some of those experiences in seamless ways for the user and really center on the user journey,” McLendon said.
“Applying a blanket approach to everything — every piece of content, every creator, just like in podcasting — I think actually hurts the industry,” Zicherman said. “So the future that I see at Spotify is many different business models to support all the different types of podcast content that exists and all the different types of audiobook content that exists.”
Zitt was also intrigued, if concerned, about what it could mean for the ability of creators to make a living. “I think a menu of options in how people sell content is a good thing — with the aside that content creators are being paid fairly for the content,” he said. “Some of the models I’ve seen that have come and gone have not been beneficial to the artist, only to the platform.”This is Nick Quah’s area, and unfortunately, his flight from Idaho was snowed out.
Getting optioned for TV may be a lottery ticket for podcast creators, but there are other ways to monetize their shows. “The IP game is great, but that’s not all it is, right?” Osborn said. “It could be a play, it could be a live show, or literally a physical product… doing all of those things together, I think, makes sense.”editor-in-chief Nilay Patel sat down with Conal Byrne, CEO of iHeartMedia’s digital audio group, for a live interview.
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