The race to snag the best bird in advance may be even fiercer this fall.
With pricier turkeys and far fewer of them than normal, the race to snag the best bird well in advance of the holiday may be even fiercer this fall. But high prices could very well lower turkey consumption altogether around the holiday season. Last year, when fresh turkey prices rose 10% above those of 2020, turkey sales dropped 6%, according to areport.
Avian influenza doesn’t pose a health concern to humans, but it’s deadly to birds that contract it. In order to contain outbreaks, farmers must kill entire flocks of turkeys—and this year, they killed around 5.4 million turkeys between January and July due to exposure, according to the U.S. Department of Agriculture.alsoWhile outbreaks aren’t unusual on their own, they’re normally halted by the onset of warmer weather.
In fact, this outbreak could match or outpace the worst in recent history: In 2015, the bird flu afflicted over 50 million turkeys before control measures and warm weather saw it plateau. Since January of this year, 40.8 million birds have already been affected by the outbreak.
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