Joe Brumm, the show’s creator, isn’t surprised it’s resonating with adults who find the show on TikTok. “A story is a story,” he says.
This is how Laurel Hiatt, a childless 25-year-old in Georgia currently working toward their PhD in human genetics, became a fan of “Bluey.” The Australian animated children’s TV show — which is streaming on Disney Plus and airs on Disney Junior and the Disney Channel — follows the lives of the Heelers, a canine family composed of Bandit the dad, Chili the mom and their children: sisters Bluey and Bingo. .Each brief episode is a snapshot of life as the Heelers play games and learn new things.
“A story is a story,” Joe Brumm, the show’s creator and showrunner, said in an email. “I grew up with ‘The Simpsons.’ I watched it as an 11-year-old while adults gathered in bars to watch new episodes.” At one point in the game, the children pull out their secret weapon: the dreamhouse car, a giant dream house on wheels. Naturally, the car is pulled by butlers and contains 11 burger shops, 20 bedrooms and 40 toilets.Hiatt kept watching “Bluey” because the show stays fundamentally kind, even as it acknowledges the full range of emotions a person might feel. The Heelers experience disappointment, joy, embarrassment, anxiety, love and sadness, sometimes directed at each other.
Bluey’s official social media channel has also grown “rapidly” over the past six months, said Devin Johnson, a spokesman for the BBC. One video on their channel — of” after operatically singing “can we get the bill” in a restaurant — has nearly 15 million views. The sound itself went viral, as other accounts used the audio clip to make videos of their own. It’s been used in more than 177 thousand videos across TikTok by other creators.
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