Known for playful and bold ready-to-wear and Insta-viral accessories, Staud is collaborating with NewBalance on a collection of track pants, running shorts, leggings, bra tops, jackets, and bags.
Sarah Staudinger is launching her very first line of activewear this week. Known for her playful and bold ready-to-wear and Insta-viral accessories, Staudinger is collaborating with New Balance on a collection of track pants, running shorts, leggings, bra tops, jackets, and bags in hot pink, neon yellow, and royal blue. A colorful version of New Balance’s classic 997 sneaker is also in the mix.
“Working with a heritage company that has been around since 1906 felt like a perfect collaboration,” she told“Creating enduring pieces for the modern woman” is the Staud ethos. The project also brings together two geographical codes of style. “There is something so quintessentially New England about New Balance,” Staudinger explains. “We hope that we can infuse some of our West Coast, Californian attitude to their lineup.
Of course, New Balance’s 997s aren’t just running shoes for New England preppies; they’ve been adopted by style tribes around the world. Staudinger recognized that early on, explaining that for her own sports apparel, she wanted to create something that wasn’t limited to the gym. “Functionality and versatility were key, but not at the expense of style,” she says.
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