Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life.
. The people I spoke to overwhelmingly thought that the design industry had a gender problem. At the time, only 17 per cent of creative directors were female, although women accounted for around 60-70 per cent of design graduates. There seemed to be an issue around retaining, promoting and nurturing female-identifying designers, although there were several initiatives such as
It still feels like the ship is being steered in the same way that it has been for the past 30+ years, a Manchester-based global recruitment agency for the design and branding industry, things feel static in some ways:"It still feels like the ship is being steered in the same way that it has been for the past 30+ years.
Things are definitely changing and improving for the better though, and what were exceptions to the rule are now becoming more commonKlaudija is positive for the future though,"Things are definitely changing and improving for the better though, and what were exceptions to the rule are now becoming more common."
I do feel that motherhood has a huge role to play in women choosing to focus on family rather than career"I do feel that motherhood has a huge role to play in women choosing to focus on family rather than career," agrees Vicki Young, founder of London agency."This is a societal challenge as women are far more likely to carry the ‘mental load’ of having a family even if they are the main breadwinner.
"Driving a culture that is about working intensely during the day rather than burning the midnight oil is as a result of my experiences as a female entrepreneur slash working mother," says Rowena.Rowena is an international drink branding specialist and Co-Founder/ CEO of global agency Denomination working across wine, beer, spirits and cider.
"Society needs to shift from waiters automatically giving the bill to the man, to ensuring that the right childcare support structures are in place – school finishing at 3pm is problematic for everyone, as is the cost of nursery fees. Meaning many families face the 'who’s going to work part-time trap'. Mindset needs to shift, discrimination at hiring needs to change too."
Still on recruitment, transparent pay is also not only useful for individuals, but for combating the gender pay gap and easing difficult conversations around pay. How&How has a tiered, transparent pay system, Cat explains, and also notes that she's"noticed more and more companies now have to list a salary on a job description – when only a few years ago this was rare. So in this, I have hope.
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