Founder Ritika Ravi says her work features 'traditional Indian craftsmanship with a contemporary aesthetic.'
“It’s so traditional and so Indian, but actually has a lot of Persian influence,” she says. “It’s very different from full-cut diamonds. They came to India with the Mughals.”Prior to the pandemic, Ivar staged several pop-ups in a handful of glamorous locations. From its launch event at the St. Regis Maldives Vommuli Resort in September 2018, Ivar traveled to Porto Cervo in Sardinia in the summer of 2019, and on to Dubai for a collaboration with Harvey Nichols.
Now that she’s opening in New York, Ravi is realizing a dream she almost didn’t dare to indulge. And behind it all is the supportive family that helped her transform her vision—which she began nurturing long before the brand truly came into focus—into reality.“I was still in college, having dinner with my family, and my uncle was also there,” Ravi recalls. “He said, ‘You need to figure out your brand.
“My uncle said, ‘How about Ivar?’” Ravi says, noting that the word is her last name spelled backward. “‘That’s a great name,’ I thought, and it stuck with me. This was in 2014, my first year specializing in jewelry. My uncle still jokes, ‘I own the trademark.’”
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