A roundup of notable music industry deals from the past two weeks.
, a tech company that allows artists to host prize-based competitions with social media influencers to see who can draw the most likes to videos featuring the artists’ music. Preffy is the brainchild of“Once we saw what Charlie [Davis] was accomplishing, we knew a partnership had to happen and quickly acquired his platform,” said Songfluencer co-founder.
Over the past year, Songfluencer has spearheaded TikTok campaigns for artists on Atlantic Records, Epic Records, Interscope Records and more. Its most visible success was the viral campaign aroundRumoursSIGNAL >> SUPPLY , a new imprint that will focus its efforts on discovering and nurturing emerging talent in dance music. Its first release is the track “Joy” from Manchester-based producer Salute, to be followed by new music from Ali Story, Chapter & Verse, James iD and Richie Blacker through the end of November., who has been with Atlantic since 2015. As part of the announcement, it was revealed that Parsons was promoted from senior marketing manager to head of dance marketing.
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