These are the posts that best expressed digital culture as it crystalized in the 2010s
Photo-Illustration: Stevie Remsberg When it comes to internet culture, discussion often focuses on the big picture: Viral memes that mutate over months and draw in millions of participants, vast world-striding platforms with powerful and menacing algorithms; influencers with global political clout and hackers with the backing of nation-states.
Supa Hot Fire The concept and core joke of Supa Hot Fire is simple: He is a rapper who continually reminds you that he is “not a rapper”; he is not very good at rapping and yet his friends gas him up anyway. This series of parody rap battles — masterminded by comedian DeShawn Raw — might be the only internet thing you need to witness in order to understand the 2010s online. It’s not just that it gave birth to a canonical GIF, a shot of Supa Hot Fire smirking as his crew goes nuts.
But, look, my actual favorite Kanye West tweet is his one about watching top-ten anime rankings on YouTube. Stars — they’re just like us! Imagine if Hayao Miyazaki saw Kanye’s tweet and said, “Ima fix spirited away.” G’d up Crab Rihanna, possibly the celebrity of the decade, is very good at posting. She’s got a lot of good posts . But the best, in my opinion, is this photo of her with a crab, just having a little goof at the aquarium. They’re making the same pose! I hope that crab is doing okay and wish it luck in the future. Same to Rihanna.
Vin Diesel performing “Stay” One of the most interesting social-media developments of the decade was celebrities realizing that they could sidestep traditional media gatekeepers and talk directly to their constituents. Why do an interview with a journalist who might ask a tough question when you can just livestream? Many of these celebrities are well groomed, and practiced, and obsess over the aesthetics of the things they post. Vin Diesel is not that kind of celeb.
Two Pokémon that were obtained early in the game, and then later accidentally released were the Charmeleon and Rattata, “ABBBBBBK, which fell on a Sunday, the players inadvertently released a dozen of the captured Pokémon, effectively deleting the creatures from the game, an event that later became known as “Bloody Sunday”.
What does this tell us about digital culture in the 2010s? I don’t know that I want to think about it long enough to decide. The final Bronycon for the foreseeable future was held this year, and to be honest, I’m not sad to see it go.In 2014, U.S. Airways tweeted out a graphic picture of a woman lying on her back with her legs over her head. A toy airplane is lodged in her vagina. There was no context for the post. The hour the vagina plane tweet was live was one for the ages.
Amy Schumer blurred out I think the fear of cancel culture is largely overblown, especially for celebrities, but that hasn’t stopped it from manifesting in very funny ways. Around the time of The Force Awakens, John Boyega appeared on Graham Norton’s program to tell a story about going on a date. Pretty normal talk-show stuff, but perfect fodder for a Tumblr GIF set.
I think this is the platonic ideal of a Minions meme. It is so grouchy and resentful of people who spend too much time looking at their smartphones, yet it is meant to be seen by precisely that crowd. The Hobama photo set blurs the line between truth and fiction in a deliriously funny way. Captioned GIFs and videos have often been a way of conveying information, especially on Tumblr, and yet it is also a format that is so easily messed with that there is endless potential to blur and confuse reality. Obama was a very popular president, and Harry Styles is a very popular musician. Is it really out of the realm of possibility that they might hook up? Yes. But I’d wager: Is it really? Well, yes.
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