'Whatever we get, 200–300 pieces, they don't stay to the next day.” 9News
"I'm almost certain it's deliberate. Scarcity marketing works and bizarrely, were more motivated by loss than gain."
Playing hard to get is certainly working for those behind the drink as schools ban it and scams pop up flogging the drink at ridiculous prices. Teenager Noah, who was searching for Prime at Redfern Convenience Store, said kids were even selling the drink at school for inflated prices.Prime is the brainchild of influencers Logan Paul and KSI. Another Prime hunter, Deacon, said the drink was cool.
"First time I bought it everyone was like going off saying, 'you got Prime where'd ya get it from?'" he said.READ MORE: With Woolworths the selected supplier, Hazem Sedda from the Redfern Convenience Store imports his stock from overseas and sells it at $12.95."I've been in business for 23 years and I've never seen any trend to make them go crazy like this drink."
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