Treena Orchard and Carolina Bandinelli talk to The Conversation Weekly podcast about how dating apps have changed expectations about the search for love.
Dating apps are having a rocky moment. In February, Bumble said it would lay off 30% of its workforce after disappointing results in 2023. Match Group, which has struggled to maintain paying subscribers for its most popular app, Tinder, in recent years, announced plans to cut 6% of its global workforce in July. It seems people’s relationship with dating apps , particularly among generation Z, is starting to sour.
As she set out on her new dating journey, Orchard, an associate professor in the School of Health Studies at Western University in London, Canada, decided to use her training as an anthropologist to conduct a self-ethnographic study of dating apps. The algorithm shapes users’ experiences … and the way that users are rewarded for being extra productive on dating apps and also punished when we’re not.
Not there to meet up Carolina Bandinelli’s research looks at the different ways people use dating apps and what this is doing to their idea of love. She’s an associate professor in media and creative industries at the University of Warwick in the UK and just published a book about the influence of dating apps on the digital culture of love.
One woman told Bandinelli that she set her location to match with people who weren’t close by at all to “test her femininity and to test her seduction potentialities”, but that she would have felt very embarrassed to meet a stranger. Another man would use apps to match with people in other countries.
She thinks all this is changing the way people think about love, dating and romance – and that a new ethos is emerging that she calls a post-romantic utopia.
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