A celebratory time of big deals that began with Massachusetts car dealers and spread nationwide is now just another long weekend, but as always, you can find a deal if you're flexible enough.
on Alvan T. Fuller, attributed the idea of Presidents Day car specials to the Massachusetts governor and Packard dealer. As far back as the early 1900s, Fuller's tactics of balloons, live bands, and personal invitations turned his dealerships into parties and parties into sales. Decades on, dealers ran an "advertising blitz" across newspapers, radio and television in the frenzy of Black Friday, according to Todd Merriam, a partner at accounting firm Withum.
"It used to be the start of the spring sales season," said Merriam, who works closely with dozens of auto dealerships across New England. "The days of old where manufacturers had to offer deep incentives this time of year, now they don't have to."Unfortunately, it's unlikely you'll find steals to be had this Presidents Day weekend in a new car market that just ended its worst sales year since 2012. According to, car sales didn't even crack 13.9 million.
on new and used vehicles. There'll be no end in sight—and no significant deals—until global car production resumes to pre-pandemic levels.. . . But a Small Incentive Is Still Possible Unlike past years, automakers aren't backing their dealers with the attractive financing and leasing deals that made the weekend famous. For example, Ford dealers in New England are advertising Presidents Day as an enticement to come in, but without the big discounts, Merriam said. Chrysler is running a national campaign, but there's nothing of note from Honda, Hyundai, and other major brands. Nissan has been, Ford is offering up to $3000 off last year's Edge.
But with the bulk of the lowest factory interest rates between 3 and 7 percent, it's not exactly cheap to buy. Leasing can be even less of a deal as automakers
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