The 90s are back in a big way, with everything from fashion and music to pop culture enjoying a resurgence. This article explores the reasons behind this enduring fascination, from the carefree spirit of the era to the sense of escapism it offers in today's challenging times.
It’s not just the middle-aged who are nostalgic for the Britpop decade, when ‘everything seemed a bit more fun’
In one way, it’s not surprising. “Oasis is their folk music,” she says of a generation that has grown up hearingon the radio. “They’re the songs that everybody knows, that people will sing when they’re drunk; they’re just part of the ether.”Oasis fans queueing with a cardboard cutout of Liam Gallagher in Oxford Street before the release of the group’s album Be Here Now in 1997.But she also noticed a sense of envy among younger people about a time that seems more carefree, she says.
“The key thing about 90s popular culture is that its use of irony and banter masks the misogyny and other forms of discrimination that are very present in it,” she says. Sheryl Garratt, who edited the Face magazine in the 1990s and is now a coach for creatives, says: “I’m old enough now to realise every era gets recycled every few years, and each time we see it through slightly more rose-tinted glasses. We tend to recycle the best bits and forget all the awful bits.”
NOSTALGIA 90S BRITPOP BRIDGET JONES GENERATIONS
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