Years ago, the FDA tried to ban flavored fluids for e-cigarettes. The Obama White House nixed the plan that would have pushed them off store shelves.
Electronic cigarettes have all the addictive potential of traditional tobacco products, and health officials should do all they can to keep them out of the hands of teens and young adults, according to the federal government’s first comprehensive review of e-cigarettes.
In that time, OMB hosted more than 100 advocates battling the tobacco rule: At least 44 meetings were with bands of industry representatives. About seven were with public health experts.On Nov. 13, Andrew Perraut, a former OMB policy analyst who had helped prepare the proposed rule the previous year, arrived at an OMB meeting.
Vapor Shark in Miami Lakes, Fla., presented a document with a photograph of picket signs: “I vape. I vote.” The FDA, the rule said, was seeking “further data on the role of flavored products in youth initiation.” That August, when the rule went into effect, teenagers returned to school, and Juul catapulted to success, with brick-and-mortar sales skyrocketing more than 640% in one year. Altria, the company that lobbied the White House, went on to purchase a 35% stake in the company. Perraut, the former OMB staffer, became a public policy director for Juul, according to his LinkedIn page.A display of Juul pods available for sale last year in Chicago. Flavors include mango, cool mint and fruity medly.
Stephanie Caccomo, a press officer at the FDA, said the agency does not comment on changes made during the federal rule-making review process but that the FDA intends to finalize a compliance policy in the coming weeks “to clear the market of unauthorized, kid-appealing flavored e-cigarette products.”
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