The man most closely associated with the sport of snowboarding passed away on November 20. Forbes spoke to him in October, for what turned out to his final interview with a U.S. publication, to discuss the company he and his wife Donna built from a half pipe dream.
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“He was our founder, the soul of snowboarding, the one who gave us the sport we all love so much,” Lacy wrote in an email Thursday morning to employees. Carpenter got hooked on riding boards at age 14, when he bought a Snurfer. “A Snurfer was like a primitive snowboard without bindings,” recounted Carpenter, who grew up as the youngest of four children on Long Island. His oldest sister became a model who appeared on the cover ofmagazine. His oldest brother died in the Vietnam War. His mother died shortly after that from leukemia when Carpenter was 17. “Her immune system just said f** this,” he recalls.
The following year he sold 700 snowboards, and sales continued to double annually for the next few years. By the time he met Donna on New Year’s 1982 not long after midnight, Burton had “maybe one million bucks in sales.” Donna was an 18-year-old Barnard student whose family had homes in Greenwich, Connecticut, and Stratton, Vermont. “Jake told me he made snowboards for a living, and I remember saying, ‘What are those?’ Nobody had heard of it,” she told.
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