Pretend you're presenting the deck to your parents, said cfcprimary of Primarydotcom
Ideally, by the time you're putting together a deck,"you have enough of a vision for the brand that you're building" that you can visually represent that brand, said Carbonell. Too often she sees other founders' decks"either not well designed or generically designed," and missing their"brand personality."
Rubio says founders should"paint a specific picture of the one biggest opportunities that you're working to leverage and then focus your pitch on how you're going to approach them. Otherwise, it's too easy to give the impression that you're not clear on your purpose and the value you're uniquely bringing to the table."Carbonell said one of the best pieces of advice she's heard on this topic is to pretend you're presenting the deck to your parents.
That's why she recommends including a blurb on the entire team and their professional backgrounds. During the pitch, you can talk through your story as the founder.A founder who sold her first company for $25 million and landed Mark Cuban as an investor shares exactly what to say to pass a job interview at any startupTaylor said"people remember narrative, and why you are doing something.
When McLeod was pitching Hinge, he emphasized the big, global vision of changing dating culture. But he also showed that he had gotten people using the app in the first place.Duggal said one common mistake she sees in pitch decks is"not addressing competition or figuring out the market landscape." She added,"It can be very helpful in persuading an investor not only that you have a good idea, but why now is the right time to pursue it and why it hasn't been done before."
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