The former Netflix exec leading BET Plus breaks down his launch strategy for the streaming service, from price to target audiences

BET Plus general manager Devin Griffin explains how the service will compete with Disney Plus, Apple TV Plus, and others.

This story requires our BI Prime membership. To read the full article,BET Networks' general manager Devin Griffin, a former content development exec at Netflix, talked to Business Insider about his strategy for BET Plus.

On Thursday, the Viacom-owned network launched a standalone streaming-video subscription, BET Plus, with 1,000 hours of programming for $10 per month. Griffin said he expects to be listening and tinkering a lot with the platform in its first year — something he learned from his Netflix days — to make it stand out as new and bigger players enter the space.

Griffin said consumer research led the company to that price point. There were conversations about an ad-supported model, but the company is positioning BET Plus as a more premium offering.

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