Most customers hate having to pay recurring fees.
, are the latest attempt to charge people for things their car already came with. The question is whether customers are going to lay down and take it.to heated seats in a number of countries, including South Korea. The German automaker had previously tried and failed to get customers to pay $80 a month for access to Apple CarPlay and Android Auto — features that are otherwise free in other companies’ vehicles.
“For automakers to achieve their revenue aspirations by charging consumers extra for features and services, they have work to do,” Cox’s Michelle Krebs said. Most of the subscription plans seem to be coming mainly from luxury automakers, which makes sense given that their customers are mostly rich and can more easily absorb an annual or monthly fee.
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