See how this plush and stylish genesis_usa G90 pulled off the most coveted award in the automotive industry. Get the full story here ➡️
This created a sense of déjà vu in our older judges, who vividly recall the similar splash made more than 30 years ago by another disruptive newcomerAs probably happened back then, Genesis is also likely spending money, sacrificing profits, and doing the hard work required to earn a place at the ultra-luxury table.
The interior also gets a welcome makeover that's richly appointed, intuitive to use, and welcoming. Every choice of font, feature, ergonomic control, and trim material is executed brilliantly for a luxury sedan. Nobody missed obvious spiffs like the power-releasing and -closing doors. Simply press a button on e-SC models, front or rear, and the doors motor shut. Like in a Rolls-Royce Phantom. And as a bonus, the redundant mechanical switch to open the doors is clearly visible in the cubby below the armrest with a light shining on it. There's also a UV-C sterilization compartment in the rear center console.
The Mood Curator offers four programs that tailor ambient lighting, HVAC, sunroof and rear-window screen positions, seat massage, sound, and scent selections to suit in a way that manages not to feel contrived or hokey. And where others offer a single scent, Genesis provides two, one that's more vitalizing and the other more relaxing. Most judges scheduled an extended ride in the right rear seat , with the suspension set to Chauffeur mode, sampling these moods.
Forward-facing cameras also inform the suspension of upcoming bumps and potholes, supposedly preparing them for impacts. With the car lacking any means of actively moving a wheel up and over or down into such imperfections, most judges struggled to notice or appreciate this feature
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