The Golden Hoodie and laptop sticker swaps – inside the world of Dreamforce

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The Golden Hoodie and laptop sticker swaps – inside the world of Dreamforce
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.JeffElder takes you inside the world of Dreamforce and its special MVPs.

There’s a boulder in the middle of Howard Street that you can pick up with one hand. Birdsong is being piped in through speakers, and a 30-foot artificial waterfall splashes down, a perfect backdrop for business travelers’ photo opportunities.

Benioff told the crowd that his company has given $100 million to public schools in San Francisco and Oakland. He told The Examiner that downtown should diversify so it won’t be so dependent on office workers for economic recovery. A conference worker with a headset walks up to Jonathan Fox, who is wearing a shimmering Golden Hoodie, and advises him that he is probably in the fastest-moving line to get stuffed animals. “You should probably just stay right here,” the employee says. It is celebrity guidance, like a bouncer at a velvet rope, looking out for a VIP.

“You don’t set out to win Goldie,” Mark Tossell, a Golden Hoodie recipient, told the Salesforce Blog last year. “Goldie recipients have been given this honor as they sought to innovate and inspire, not because they wanted a coveted piece of swag.” Fox estimates he has hundreds of Salesforce laptop stickers in addition to the Golden Hoodie sticker. But none of them are on a laptop. They’re in binders for safe keeping. “I get a new laptop every few years,” he explained. “But I’ll always have the stickers.”

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