The type of data collection has been called 'invasive' and 'unnecessary'. 9News
The Good Guys has announced it will temporarily stop using facial recognition technology in its stores following backlash about the data collection, which has been called "invasive" and "unnecessary".will pause using the technology, "pending any clarification from the Office of the Australian Information Commissioner" about its use.about Kmart, Bunnings and The Good Guys recording customers' faceprints, finding that most Australians were unaware of it.
"Businesses using invasive technologies to capture their customers' sensitive biometric information is unethical and is a sure way to erode consumer trust." "The technology was solely used to review incidents of theft, and for the purposes of customer and team member safety and wellbeing," the statement reads.
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