After 47 years of making sandwiches in Dallas, the Great American Hero has shuttered its new location.
After a ballyhooed reopening and rebranding of Great American Hero under the ownership of Jacob Cox and Danny Wilson in September 2022, the beloved Dallas sandwich shop has closed.
“Our bread maker went out of business right after we opened the new location,” Cox said via text. “With lettuce and turkey and other additional items tripling in cost and volume being down, we just never could get her above water."The closure doesn’t necessarily mean the end of Great American Hero for good. Cox says that they are looking to open in other markets eventually. For now, though, they are focusing on their other ventures.
News of Oliverie’s plans to close Hero spread fast. Patrons filled the wooden booths and drive-thru line of the colorful building on Lemmon Avenue, and Oliverie fielded multiple inquiries to take over Great American Hero in his stead.
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