Newcastle's new deal with Adidas sees the club earn £30m annually, which will help them tackle the Premier League's financial rules
Newcastle's new deal with Adidas sees the club earn £30m annually, which will help them tackle the Premier League's financial rulesare in advanced talks to secure a seven-figure training kit sponsor before the start of the season after “unprecedented” sales on the first day of their new £30m-a-year Adidas kit deal.
More than 100 staff – among them retail specialists and digital trends analysts – have been appointed to build an in-house retail operation and ecommerce platform to make the most of the Adidas launch. The club unveiled a new website last week and also announced a lucrative deal with JD Sports.“best-in-class” facility at the Westfalenstadion.
“Having Newcastle as part of the Adidas stable is an exciting move for the brand, reaffirming our commitment to partnering with clubs that have a rich history and a passionate fanbase,” Adidas vice president Chris Walsh toldAdidas spent thousands on guerilla marketing and a slick black and white launch video voiced by Shearer and there will be other fan initiatives to mark the launch of second and third kits later in the summer.
“These initiatives will aim to bring fans and players closer together, enhancing the overall experience and building anticipation for the upcoming season.”
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