Most Australians have likely never heard of RedNote, or Lemon8. That’s likely to change.
Most Australians have probably never heard of RedNote. Nor one of its fellow little-known rivals, Lemon8. That’s likely to change, however, as the clock ticks down on a potential US shutdown of TikTok, with influencers and users scrambling to join rival apps in a bid to start again and effectively build up their audiences from scratch.forcing TikTok to either sell its US operations or face a ban, amid national security concerns.
RedNote was founded in 2013 and is typically thought of as China’s app equivalent to Instagram. It boasts about 300 million monthly active users, and at the time of writing is the No.1 app in the US, where it has already racked up millions of downloads. It’s owned by Shanghai-based company Xingyin Information Technology and is built for users that speak Mandarin, rather than English. It does not have an English language option.
Given Lemon8 is owned by ByteDance, it’s likely to be subject to the same US law banning TikTok, given the law applies to “any other applications or service development provided by ByteDance”. “TikTok has been the place of discovery over the past three or four years but we’re planning for the potential downside, which is that it actually gets shut down.”
“Social media can be life-changing for people, and TikTok’s demise would greatly affect artists like me, businesses, and musicians all around the world.” “I’ll be sticking around as much as possible as an Australian user, but I’m expecting to lose a lot of my follower base, and I’ll lose a lot of sponsorship opportunities and potential marketing leads from the US,” he said.Local experts are anticipating that if the US does ban TikTok, Australia will likely follow suit, given the “Five Eye” countries also including Canada, New Zealand and the UK would each share similar fears that China can use TikTok to access user data.
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