Happy Five-Year Anniversary to the commercial for the god-awful John Travolta “Gotti” movie that villainized critics who trashed it and predicted fans’ distrust of reviews.
” lands just before another string of text plunges with a thump: “...Critics put out the hit.”
“Critics put out the hit” has remained seared into the prefrontal cortex of my brain for the last five years. Every single time that I, a critic myself, end up reviewing something unfavorably, “critics put out the hit” blasts into my mind. Comparing a film critic to a homicidal mafia boss is one of the single funniest things that anyone has ever done. It’s as if I walk out of a movie screening, kiss the film’s poster twice, and let my goons take care of it.
The sentence, “Who would you trust more: yourself, or a troll behind a keyboard?” has been bopping around my head quite a bit lately. I’ve noticed that, in the five years sincewas released to a blanket of boos, the response to professional criticism has become somewhat more—, how do I put this—vitriolic. But before you start click-clacking your fingers away to come into my Twitter mentions, let me explain myself a bit.
The rise of social media has given a massive, legitimate platform to critics with a broad variety of backgrounds, a necessary step toward finally leveling the point of entry for aspiring critics. Social media has also allowed artists whose work is up for debate to have their say too, if they so choose. Perhaps, to some degree, equalizing the playing field between creator, critic, and fan has also contributed to an audience’s distrust of criticism.
While Rotten Tomatoes was a game-changing tool both for making criticism accessible and legitimizing independent critics, it also allows its general users to rate projects. That can sway the metrics of the audience score if, say, fans of Tom Holland take to the platform en masse to rate the show positively, without having seen the entire series. Holland, thanking his fans for watching and rating the show well.
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