The food brand started in 1895 says glass bottle prices for tomato sauce have doubled, while in soup it has ditched cans for Tetra Pak.
so much more,” he said. The long history of the brand, mixed with some nostalgia in the stressful times of lockdowns and restrictions, had helped too.The company is stepping up investment in the brand and bolstering its green credentials by putting soups in a Tetra Pak, which is 60 per cent lighter than a can and takes up 20 per cent less space in trucks transporting the goods.The company pulled its canned soups from supermarket shelves for almost 18 months as it made the transition.
Rosella is owned by the Presser family through Sabrands Australia, a company that also operates fruit juice group Sunraysia Natural Beverages, Blue Banner pickles and Devondale sparkling apple juice. Mr Bartholomew said the extra investment in the brand was welcome after some lean years under previous owners.