With the incredible growth of social media, influencer marketing is no longer an optional marketing tactic, but rather a necessary marketing strategy. 90% of people are much more likely to trust a recommended brand, even if the recommendation is from strangers.
With the incredible growth of social media, influencer marketing is no longer an optional marketing tactic, but rather a necessary marketing strategy.Let’s look at how you can make influencer marketing and word-of-mouth work for your business.Those of us who remember when Dropbox first emerged into the webspace can recall the word-of-mouth campaign that worked like a charm – every time you shared dropbox with a friend and they successfully opened an account, you would get free storage space.
The company which was founded in 2007, attracted its initial users by sharing promotional videos on discussion sites like Reddit and Slashdot in hopes that they could get the attention of technology influencers. Their plan worked, resulting in a waitlist of 5000 users which quickly grew. By November of 2012 Dropbox had 100 million users. Just a year after that, it had doubled its users to 200 million.
Word-of-mouth can happen organically or can be achieved through specifically-designed marketing campaigns. These word-of-mouth marketing campaigns count as one of the top traffic sources for
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