A billboard advertisement that has gone viral among Australians on social media is not what it seems — and that's exactly why the people behind it want you to share it.
No, it's not a typo. Yes, it's deliberate. A new billboard featuring a picture of a burger next to the words "100 per cent Anus beef", spotted in Melbourne and NSW Central Coast roads in the past week, has been shared widely on social media, leaving some Australians pondering what it's about. One person who shared a snap of the billboard near Tuggerah, NSW, remarked in a social media post: "I'm suddenly not as hungry.
" Wakelin-King said this lack of awareness manifested through low participation in important programs like the National Bowel Cancer Screening Program, which the Gut Foundation said about 60 per cent of people didn't do the pre-test for. It's hoped that a recent federal government decision to lower the age of eligibility for the screening program to 45 will help boost participation.
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