Apple ignored the tech industry's obsession with generative AI at the new iPhone launch, offering subtler AI features that make everyday tasks like photography and phone calls better.
Rather than integrating reality-distorting image generation into the iPhone or following Google’s lead and launching an ethically questionable feature that can makereality, like a new 5X zoom on the iPhone 15, better image quality in low light, and adding spatial video shot with the iPhone 15 for“It’s about leading with the value for the consumer, not using buzzwords or technical terms that consumers don’t necessarily understand,” says Carolina Milanesi, a consumer tech analyst at Creative...
, image generation, and other apps that rely on the technology become more common. Apple’s new A17 Pro chip’s “neural engine,” tuned to power machine-learning algorithms more efficiently, can most likely boost generative AI apps that run locally on a device.
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