The South Korean cultural phenomenon shows no signs of slowing as Melbourne announces its official Koreatown.
When Changhoon Yi first arrived in Melbourne , he was surprised to find Australian diners sipping soju and eating grilled beef with a side of kimchi in the CBD.
Changhoon Yi, Melbourne Lord Mayor Nick Reece and Miracle Ventures Group CEO Hong Kim launched Koreatown this month.As Korean cultural influence has grown over the years, so too has the number of Korean restaurants and businesses around the city — in particular, in and around the cobblestoned lane. In the past few years Healeys Lane has emerged as a go-to destination for Korean cuisine in Melbourne.Melbourne's Lord Mayor Nicholas Reece says the decision brings Melbourne in line with other cities like Toronto, Los Angeles, New York and Sydney which already have "colourful Koreatowns".Since the formal launch earlier this month, foot traffic in Healeys Lane has already jumped by 20 per cent, according to the City of Melbourne data.
The Korean business community is confident the growing love for Korean culture will attract even more people to businesses like Seven Star Pocha restaurant.Ms Jung says the strong interest in Korean culture has also translated to economic benefits for Korean businesses."Those scenes are depicted very attractively, and there's raised interest in visiting the country, trying out Korean food and trying out these Korean beauty products … business is flourishing.
"They enjoyed the K-pop and after that want to eat Korean food," says Mr Kim, who is also chief executive of hospitality group Miracle Ventures Group.AFP: Emma McIntyre/Getty Images for CoachellaMr Kim says he wants to see Koreatown extend up to Williams Street, a move he hopes will make the precinct on par with Chinatown.
Koreatown K-Pop Korean Culture Melbourne Korean Cuisine Korean BBQ Restaurants
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