Outside the top 10, the average age of the top 1,000 streaming songs increased, continuing a years-long trend.
The aging of on-demand audio streams mirrors the continuing trend of catalog tracks accounting for a larger share of what Americans stream and purchase. According to Luminate, catalog’s share of total consumption — across all formats — climbed to 72.2% in 2022, up from 69.8% in 2021 and 65.1% in 2020.
Years ago, the line between current and catalog music meant more, since it usually followed the way stores shelved music. “That timeframe makes sense when you are talking about an artist’s typical album release cycle,” says, executive vp and director of music, sports and entertainment at Pinnacle Financial Partners.
In a financial sense, however, current music transitions to catalog over a long period of time. After an initial burst of earnings, music will earn less over some number of years — called “decay” — before settling at a consistent amount of annual royalties. “Most new release decay will occur in the first 36 to 48 months from release,” says Moats, and tracks typically level off and show growth from years 7 to 10.
Outliers like “Running Up That Hill” aside, increased catalog consumption stems mostly from music remaining popular beyond the 18-month mark. (
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