E-commerce platform Shopify wants Australian businesses to try selling via YouTube.
Tech giants are hoping the global craze of livestream shopping will catch on in Australia, as e-commerce platform Shopify becomes the latest company to roll out tools for customers to buy products while watching videos from their favourite content makers.
Streaming has increasingly become a valuable tool for online retailers as consumer sentiment falters and brands look to target shoppers more precisely. Across the globe, big tech firms have been expanding their focus on live commerce. Instagram has a live shopping feature, while Amazon Live lets shoppers view reviews and videos on everything from skincare to baby goods.
Online shopping has become indispensable in the post-COVID era, but consumer tech stocks have taken a hit in the recent market sell-off. E-commerce juggernaut Amazon is down 33 per cent for the year, while Chinese e-commerce platform Alibaba has declined 12.3 per cent.