'The Many Saints of Newark' showcases the pitfalls of hybrid release models, tallies just $5 million over domestic opening weekend
"The Many Saints of Newark" tallied just $5 million in ticket sales domestically over its opening weekend.The smaller-than-expected haul is likely because it was made available for free on HBO Max at the same time it launched in theaters, box office analysts say.film to highlight the pitfalls of releasing content in theaters and on streaming platforms at the same time.
Despite decent reviews, the film's "R" rating and connection to a television show that ended more than a decade ago were enough for box office experts to. Projections for the film's domestic opening ranged from $7 million to $12 million. "As one of the most-anticipated films of the fall movie season, 'The Many Saints of Newark' undoubtedly boosted viewership for HBO Max," said Paul Dergarabedian, senior media analyst at Comscore. "The day and date release gave fans the opportunity to watch the film at home, where they first discovered and became obsessed with 'The Sopranos.' This may have accounted for the box office results generated in movie theaters this weekend.
Warner Bros. has been particularly hit by this as it made the decision in late 2020 to release its entire 2021 slate in theaters and on HBO Max at the same time.
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