The MarketWatch 50 - Taylor Swift

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The MarketWatch 50 - Taylor Swift
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The MarketWatch 50 - Taylor Swift.

Call it Taylornomics, as some already have. Or Swiftnomics, if you prefer. Either way, Taylor Swift is a force to be reckoned with. U.S. consumers just kept spending in 2023, especially on experiences epitomized by Swift's"Eras Tour," helping the U.S. economy shake-off consensus recession predictions. As a result, the stock market rose.

4 billion at the box office to Beyoncé’s blockbuster “Renaissance” tour. The Ticketmaster meltdown that resulted from Swift’s concerts prompted a Senate hearing and could change the way the whole industry operates. Swfit played her last U.S. date in August, but the"Eras Tour" will return to America in October 2024.Has more No. 1 albums than any woman in history.SoFi Is Building a Brand. Taylor Swift and Football Are Helping.

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