Fox is hardly concealing its commitment when it comes to “The Masked Singer.” The network, which is embarking into the unknown in the aftermath of the Disney merger, has doubled down on the show, h…
“We were told well done, great marketing, great scheduling, great show, but then it swiftly became how do we keep moving this, how do we keep this conversation going,” Wade says.
Season 1 of “The Masked Singer” was the biggest surprise ratings package of the 2018-2019 season, averaging a 2.6 rating in the key 18-49 demographic and just over 8 million total viewers per episode. The show displayed good consistency throughout its freshman season, dropping around 20% from its premiere to episode 2, which is to be expected, before holding steady and finishing things off with a 35% bump for the grand finale.
“We do a two-hour premiere and a two-hour finale, but other than that we kept it to one hour because we feel that in this day and age who has two hours to give up to watch a show? One hour feels like a treat and it’s in keeping with the event nature of the show,” he says. “In season 2, we’ve unashamedly gone for people that different segments of the audience will know, it’s certainly taking some shots at people who maybe aren’t as well-known as others, but a certain segment of the audience will be passionate about them,” Wade says. “Yes we still have very broad names, but the thing we’ve noticed with the super big names is they’re much easier to guess.
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