The Marvel Cinematic Universe needs a big bad to focus on.
Those post-credit scenes teasing Thanos trying on the Infinity Gauntlet and muttering villainous catchphrases to himself reminded viewers why they should stick around; when he finally arrived and pulverized the team, his inevitable defeat proved surprisingly satisfying, delivering on years of build-up.
In contrast, phase 4 seems to be meandering, with its central villain, Kang the Conqueror, making a single appearance in the Disney+ series. While Kang already feels like he could be a far greater threat than Thanos, he hasn’t appeared since, and the glut of phase 4 content is busy introducing new characters, most of which are relatively obscure.managed to tell interesting standalone stories while contributing to the greater narrative.
Indeed, Marvel rarely allows villains to return; their most interesting antagonists tend to be disposed of in their introductory movie - there are a few survivors, here and there, one of the most memorable being Vulture.
Post-credits scenes aren’t teasing the arrival of Kang, but introducing new actors into the franchise, often playing fringe characters that are hard to get excited about. Starfox and Hercules just aren’t as intriguing as the old favorites; X-Men and Fantastic 4 are the next big names to enter the MCU, and the mere thought of them seems to be fueling much of the Marvel hype.
Hopefully, Kang starts to make more of an impact in the next few entries, because phase 4 needs a strong villain to focus on; without that threat, the momentum is starting to slow down.
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