The Media Is Reckoning With How to Cover RFK Jr.’s Presidential Run

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The Media Is Reckoning With How to Cover RFK Jr.’s Presidential Run
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Robert F. Kennedy Jr. is set to participate in his first town hall with a national news network on Wednesday, as mainstream outlets attempt to figure out how to cover his candidacy.

a reporter who, notably, specializes in misinformation. Her piece, “The conspiracy candidate: What RFK Jr.’s anti-vaccine crusade could look like in the White House,” explored, among other things, how Kennedy’s views, if put into practice, could hamper the production and distribution of childhood vaccines.

Robert F. Kennedy Jr. and host Harris Faulkner during a visit to "The Faulkner Focus" at Fox News Channel Studios on June 02, 2023 in New York City.Mainstream news outlets are taking Kennedy’s bid seriously, but cautiously. “Our strategy has been to consider him a real candidate because he is a real candidate for president. He’s running a campaign, he’s engaging with voters, he’s doing reasonably well in some of the early polls,” a senior editor at a major news organization tells me.

With pretaped interviews and profiles, news outlets have been able to debunk and contextualize Kennedy’s claims . They face a different challenge—one reminiscent of CNN’s disastrous town hall with“I think there’s a difference between giving him a town hall and just covering his candidacy,” as one longtime network executive puts it. “You cover his candidacy when it matters. But a town hall is a manufactured news event.

NewsNation, for its part, doesn’t seem too concerned. “We’re in a great position. Elizabeth Vargas is a veteran journalist” who “is going to follow up and make sure that the questions are answered for our audience,” Grzech tells me. The network’s plan is to “address his full record, his stance on the issues, and offer our audience a chance to ask their questions.”

Of course, a live primary debate would pose similar obstacles. However, for now, the Democratic National Committee is not treating Kennedy as a serious threat. “The national Democratic Party has said it will support Biden’s reelection, and it has no plans to sponsor primary debates,”

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