Hailey Bieber, Bella Hadid and Meghan, Duchess of Sussex are all in them.Tank tops have taken off as the gender-neutral essential wardrobe item with prices to match any budget
The fashion industry has a well-rehearsed knack for taking affordable items and producing versions beyond most budgets. From denim jeans, available from Versace for $1660, to Italian brand Golden Goose selling $1560 versions of the no longer humble sneaker, basics have been hijacked by luxury labels.
White tank tops anchored the street style looks outside the shows at New York Fashion Week and the trend continues in Milan.“An item which has undergone a transformation, from a simple under layer to a true fashion staple, the tank top should never be underestimated,” says Libby Page, market director at luxury e-tailer Net-a-Porter. “We continue to see an appetite for tank-tops and have seen an increase in searches for the style month on month.
Australian designer Josh Goot and celebrity stylist Christine Centenera jumped on the trend this week, launching a capsule collection with model Hailey Bieber for their label Wardrobe NYC, featuring a $230 ribbed cotton tank top.At Milan Fashion Week, Fendi creative director Kim Jones showed tank tops as part of his Y2K-inspired collection, but Australian customers are still seeking versions that stick to double digits.
“Our tank tops consistently sell well, but we are seeing a seasonal spike in sales with our customers wearing them as part of the utility trend and matching them back with cargo pants, cargo skirts and parachute pants,” says James Glasson, chief executive of high street store Glassons, where tanks start at $14.99. “White performs best, but we are selling solidly across all neutral colours.
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