As one of the most-watched nights in fashion, The Met Gala was a big moment for brand exposure, not only for brands Lagerfeld was associated with, but for the other labels that brought his legacy to life.
was a big moment for brand exposure, not only for brands Lagerfeld was associated with, but for the other labels that brought his legacy to life.
Unsurprisingly, Chanel was the top earning brand in Media Impact Value, earning $110.7 million in MIV, according to data from Launchmetrics, a software and data insights company with a focus on fashion, beauty and luxury. MIV is a proprietary metric that assigns a true monetary value to marketing strategies across print, online and social media in order to calculate ROI.came out on top.
Lila Moss and Kate Moss at the 2023 Met Gala held at the Metropolitan Museum of Art on May 1 in New York City.Although not a Lagerfeld-affiliated brand, Gucci had a big night at the Met Gala as well with creations paying homage to the designer helping it reach $19.6 million in MIV. Guests wearing Gucci included, A$AP Rocky, Alessandro Borghi, Daisy Edgar-Jones, Halle Bailey, Idris Elba, Sabrina Elba, Jessica Chastain, Julia Garner, Salma Hayek and Sienna Miller.
Met Gala co-chair Michaela Coel wore a jewel-adorned gown by Schiaparelli to this year’s Met Gala, aiding the brand’s $15.6 million in MIV. She wasn’t the only star opting for Schiaparelli, with Kim Kardashian wearing a custom Schiaparelli haute couture gown dripping in pearls, inspired by Chanel’s pearls that Lagerfeld also reinvented many times.
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