OPINION: Its 15 years since Telstra was building islands in the Second Life virtual world, but growth of blockchain-powered metaverses means it is now time for corporate web3.
Always being first in line to drink the Kool-Aid, I was a true believer. So much so I was invited to speak at the opening of an island in Second Life.
It is very difficult to seem like an expert in something when stuck having a fit under the presentation chair. Still, I survived and with therapy can now discuss this openly. Some of the more popular metaverse platforms include Decentraland, Sandbox, and Zuckerberg’s social virtual reality platform Horizon.Zuckerberg’s $10 billion investment in the metaverse is driven by a need to follow the market. Traditional social media will lose share to more gamified social platforms and popular crypto-native channels like Discord in the near future.
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