Opinion. The metaverse will be built by gamers, write janineyorio & MeeZeesGames. MetaverseWeek, presented by Nuvei
In his seminal novel “Ready Player One,” author Ernest Cline describes a grandiose virtual reality where people spend the majority of their time, offering an escape from a reality battered by social, economic and political strife.
The metaverse has an opportunity to be a more productive and socially redeeming internet. It's also incredibly game-like, and offers real economic opportunities for developers versed with building inhabitable worlds. In other words, game developers. It will allow people currently forced to hide their real identities due to cultural norms in their physical environment to flourish and showcase their individuality online. Perceived physical disabilities will no longer preclude participation and the lack of a common language won’t prevent communication.
While the metaverse allows for futuristic versions of reality, the human mind may prefer to live in an environment that is mostly evocative of the one it already knows best. We may all live our best lives in the metaverse, but that version may look pretty familiar to us.The metaverse will be equally appealing to all genders. The metaverse will transcend cultures and geographic borders. The metaverse will be a home for people who want to play games, produce music, socialize or just people watch.
The most valuable brands will likely be born in the metaverse and are metaverse-native, and corporations know this. Nike , for instance, acquired digital sneaker company RTFKT as part of its metaverse play. Said differently, one of the world's most powerful brands did not enter the metaverse with its existing brand but purchased a young metaverse-native company to gain exposure to this next-gen internet.One thing we’re likely to all do together in the metaverse is play video games.
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